Nissan Electrifies Dubai International Motor Show with its Latest Innovative Portfolio
November 14, 2017
• Showcase of the new Nissan LEAF, world’s best-selling electric vehicle
• Nissan’s BladeGlider electric working prototype makes regional debut
• Launch of Nissan Midnight Maxima 2018 Edition
Dubai, United Arab Emirates – November 14, 2017: Nissan is showcasing exciting prototypes and production cars at this year’s Dubai International Motor Show, giving customers a glimpse of its newest and future innovations. Nissan’s stand highlights Nissan Intelligent Mobility, the company’s approach to changing how cars are powered, driven and integrated into society. The next generation all-electric Nissan LEAF has been unveiled for the first time in the Middle East.
Kalyana Sivagnanam, President of Nissan Middle East and Regional Vice President Marketing and Sales for Africa, the Middle East and India, said: “The aim of Nissan Intelligent Mobility is to make driving safer, smarter and more enjoyable, as well as tackling some of the world’s big challenges like climate change, traffic congestion and road fatalities. The Nissan LEAF is the icon of Nissan Intelligent Mobility combining electrification, advanced safety technologies and connectivity into one car that is simply amazing. We look forward to welcoming visitors to our exhibition, where they can get familiar with the products and prototypes that are shaping the industry.”
The Nissan LEAF is the world’s best-selling electric car, with nearly 300,000 on the road. The second generation sets new standards in the growing market for electric cars with longer range, advanced technologies and dynamic design. Among the innovations are the revolutionary e-Pedal technology that allows drivers to start, accelerate, decelerate and stop, by increasing or decreasing the pressure applied to the accelerator, bringing the car to a complete stop. The car holds its position, even on steep slopes, until the accelerator is applied again.
The Expo 2020-branded Nissan LEAF is on display following the appointment of Nissan as the Official Automotive Partner for Expo 2020 Dubai. Electric vehicles including the all-new Nissan LEAF will be part of the Expo 2020 fleet.
Also making its regional debut at the show is the Nissan BladeGlider, a working prototype high performance electric vehicle with a revolutionary sports car design. It’s rear-hinged doors provide a unique entry and exit to the cabin, while the open roof and integrated roll-over protection structure offer the exhilaration of an open-topped race car with the safety of a coupe.
The BladeGlider has a narrow front track and wider rear track for optimum aerodynamic efficiency and handling stability. The sporty prototype models can reach speeds of up to 190km/h in less than five seconds and is packed with advanced technologies including torque vectoring, which allows the driver to control the torque delivered to the wheels.
Also launched at the Dubai International Motor Show is the all-new Nissan Maxima Midnight Edition 2018. The Midnight Edition includes all the key features of the popular Maxima SR grade, as well as a sport-tuned suspension, a front chassis performance damper, black sport spoiler and black rear diffuser. Additional features also include premium Ascot leather appointed seats with diamond quilted Alcantara® inserts, climate controlled front seats, LED low beam headlights and a 19-inch gloss black aluminum alloy wheels.
The full Nissan range at the show includes latest model of the Nissan Patrol, Patrol Nismo, Pathfinder, X-Trail, Kicks, Micra and Altima, GT-R Nismo, GT-R, Patrol Super Safari 3-door and 5-door editions, Navara and Sentra. A special tuned version of the 370z and GT-R Nismo is also on display.
To fully illustrate Nissan’s ‘Innovation that Excites’, the company brings to life its global partnership with UEFA at the Motor Show with an interactive outdoor activation, that combines a cool driving experience with football. The Nissan Controller enables the car to interface with PlayStation and soccer, offering soccer fans and car fanatics to come together and participate in the UEFA Champions League.