November 16, 2017
Dubai, United Arab Emirates – November 16, 2017: Nissan, the Official Global Automotive sponsor of the UEFA Champions League, has invited football fans and petrol heads to connect and engage in its interactive stand at this year’s Dubai International Motor Show (DIMS). Combining the region’s love of football and motoring, the auto manufacturer has equipped six Nissan Kicks to control a UEFA football game, converting the cars’ steering wheels and pedals into a PlayStation controller.
Kalyana Savagnanam, President for the Middle East and Regional Vice President for Africa, Middle East and India at Nissan, said: “Football is the most loved sport in the world, and we are excited to be promoting our UEFA partnership in the region. The unique and exciting activation comes as part of the company’s ‘Innovation that Excites’ initiative, which places an emphasis on fun and exciting driving experiences.”
In September 2017, Nissan renewed its partnership with UEFA Champions League to include the 2018 – 2021 cycle. The UEFA Champions League continues to be the most watched annual sporting competition on the planet, with a cumulative television audience of over 4 billion a season.